About Me

“I want my work to catalyze the people around me. Sparking the energies of others is what truly excites me.”

My job as a designer is to help you express your innermost values and the things that make you YOU, so you can show up authentically and confidently.

Why I do what I do

I’m on a mission to support and empower fellow soulpreneurs.

I have this vision that some day soon we will live in a world where everyone feels free to be exactly who they are. That we show ourselves openly with all our supposed weaknesses and know that we are still loved and accepted. I LOVE that there are so many people out there who help other people to understand, live and practice this. And it is precisely these people that I want to support in becoming visible and to build their online business in such a way that they can focus on their core business and change some lives for the better.

My Core Values

How I got here – my journey

I never thought I'd end up as a designer

After I got my Bachelor’s degree in Health and Tourism Management in 2017, I was very certain that I didn’t want the 9-5 life. But there was also a lot that I didn’t know, like what I wanted to do with my life.

If you had told me then that 3 years later, I’d start my own Design Business and make a living off of that, I would’ve laughed you out of the room.

But after these years of traveling and self-reflection, I finally found my ikigai and suddenly it all made sense. In the shortest amount of time, I started working with clients around the world, helping them take their businesses and passion projects to the next level.

“I love about my work that it marries raw creativity with practicality, problem-solving skills and a good amount of strategy - all things I’m really passionate about.”

Why working with me is unique

"Franzi instantly knew what I like and what would suit my brand (before I even knew it). She literally read my mind and created the logo of my dreams. I will definitely work with her again for my website - and I’m already excited for it."

Quick Facts

Feel like we have a vibe?

Awesome, I'd love to get to know you!

Chances are high that we’re going to have a lot of fun working together.

Still got Q's?

Got some question? Check out the FAQs or send me an E-Mail.

Felicis is latin for “happy” or “lucky”. In Harry Potter (the best book series ever), there is a potion called “Felix Felicis” which is also known as “liquid luck”. After taking the potion you feel light and things just magically fall into place for you. Everything you have planned for the day works out perfectly, you know what to do, how to do it, and where to be at what time – everything is happening in your favor.

First of all, that’s exactly the kind of feeling I want to have for myself with my business and second of all, that’s how I want my clients to feel when working with me. I want things to fall into place and to feel easy and light for you. The designs that attract your dream clients magically, the website that becomes your best employee and does all the work for you, and so on and so forth

Maybe it’s the Alliteration with my first name or maybe it’s because I’ve always felt really lucky – “Felicis Design” instantly struck a chord with me the first time I said it out loud.

16personalities: INFP (the mediator)

Enneagram: 9 (the peacemaker)

Hogwarts house: Hufflepuff (the kind, fair, empathetic & loyal cool kids basically)

Human Design: Projector 5/1

You’ve probably heard me say before that I want to work with and empower soulpreneurs. And perhaps you’ve been wondering if you fall into that category and want to know how to figure out if you do.

Let me ask you a few questions:

  • Would you do the work you do even if you didn’t earn any money with it, simply because it lights you up?
  • Does the work you do express your soul’s purpose?
  • Is your work perfectly aligned with your personal & professional values?


If your answer to at least 2 of these was “yes” then you might want to congratulate yourself. Because as per my definition you are indeed a soulpreneur.

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